Zappos Company Case Study Example | Topics and Well Written Essays - 250 words

Zappos Company - Case Study Example ution is one of the factors that can affect the revenue levels since it defines the number of customers that can be served over a specified period (Michelli, 2012). For example, the institution focuses on online purchases as the main source of revenue. Evidently, this is one of the success strategies of the firm since many people in the United States, United Kingdom and other European countries have resorted to buying via the internet (Gray and Vander, 2012). However, the capacity of the firm may not be well exploited since some customers may be left out of the equation. Thus, this paper highlights the importance of capacity to an institution as well as the approaches to be used to improve the situation. Notably, the company has many employees that serve the customers via the internet, but the capacity can be used to improve the revenue generated. Illustratively, a segment of the market may not have access to the internet at all times, and they may need a physical market for the products. In such a situation, the customers have to visit the shops so that they can make their informed purchases. Principally, this may increase the revenues collected by the firm. Additionally, some individuals choose to procure products after ascertaining the exact quality of materials used. In such a situation, the clients will feel the products and may as well fit in the clothes, shoes and other apparels. Resultantly, the customers can make additional purchases. Furthermore, prevalence of physical stores in different parts of the market increases the chances of the employees to make sales. A diverse niche market offers the firm an added advantage as the approach encourages impulse buying. Accordingly, studies about consumer behavior cite that some people create a need for a product after seeing it (Lussier, 2012). Thus, the company can improve its capacity through introduction of additional shops in more locations. Lastly, the amount of time used to place orders should be reduced

Logistics and Supply Chain Management Operations' Process Control, Assignment

Logistics and Supply Chain Management Operations' Process Control, Optimization, and Sustainability in Seaport Container Termina - Assignment Example This is to say that the result of a productive port container terminal over a relatively longer period of time yields sustainability (Clark, Dollar and Micco, 2004). But for productivity to be optimized, a couple of operational management needs have to be fulfilled. These are logistics and supply chain management. The reason why these two phenomena should be incorporated and used hand-in-hand is that productivity and for that matter sustainability of container terminal is measured partly by the discharge and loading of container onto vessel as well as the reception and delivery operations, which involves transferring containers in and out of trucks (Kim and Park, 2003). These means of measurement directly require logistics to control the flow of container demands as well as supply chain management, which would determine the activities of individuals and organizations, which ensure the upstream and downstream flow of products and goods in vessel operations (De Monie, 1987). Problem St atement Vessel operators have recently adapted several methodologies and strategies in achieving sustainability in seaport container terminal including the use of concessions and the privisation of ports but not much of results seem to have been achieved even with these (Drewry Consultants Ltd. 2003). In the midst of the major failures being recorded therefore, there is the need for there to be a paradigm shift that looks at an unorthodox and radical strategy that can promise an unprecedented result. Interestingly, there have been a couple of research works already undertaken by a number of researchers who have looked at the impact of logistics and supply chain management towards process control, optimization and sustainability in seaport container terminal. For the present study, a number of those studies that made use of qualitative research approach shall be critically analysed. This implies that the proposed research shall be made to follow the qualitative research approach. By this study, some of the major forms of qualitative research approach shall be reviewed according to their weaknesses and strengths and an eventual decision on the best form or type of qualitative research approach for the proposed study shall be selected. Aims and Objectives Generally, the present study is structured around and aim, which is the overall goal that the researcher wants to achieve for the study. But the aim is wide and cannot be achieved without breaking it down into divisible parts. To this end, a number of specific objectives are set to help accomplish the research aim. The aim of the study is to determine which qualitative methods in the academic literature have been most effectively used in addressing the issue of how logistics and supply chain management aids in accelerating process control, optimization and sustainability in seaport container terminal. The specific objectives that need to be achieved independently to consolidate the achievement of the overall aim are given as follows. 1. To identify the two commonest forms of qualitative methods used in addressing the issue of logistics and supply chain management in seaport container terminal. 2. To evaluate the two types of approaches independently on the basis of The type of research questions addressed The value of the results presented The methods and instruments employed in achieving results 3. To evaluate the